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Day: October 6, 2021

How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask

Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions most eCommerce shops should …

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Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration

A new Search Console integration, data-driven attribution and new machine learning models meant to fill in measurement gaps are coming to Google Analytics 4 (GA4), Google announced on Tuesday. The company has not said when site owners will have to switch over from Universal Analytics to GA4, but these new features and the language in …

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