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Month: October 2021

Architectural Audits and What’s Costing Your Site Conversions

As the world continues to embrace digital transformation, for most brands, online platforms are their main port of call for interacting with customers and making sales, especially for those smaller brands that do not have a large physical presence. Throughout the pandemic, as brick and mortar stores have been forced to temporarily close their doors, …

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New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Facebook by any other name … will …

New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief Read More »

New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Facebook by any other name … will …

New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief Read More »

Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it

In August, Google introduced a new system for generating title links (the title of a search result in Google Search). “This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query,” the company explained. However, during the new …

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How to fix the SEO issues that keep you from achieving your goals

At this year’s SMX Report, I provided an overview of SEO Issues that hold us back from achieving our goals. I took a holistic look at resources, communication and mental constructs around SEO that often hinder progress. Oftentimes we look for the quick fixes that drive major ranking improvements. These still exist, but the relationships …

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Here’s why you and your team should meet us at Hero Conf.

Here’s the thing, nothing replaces the value of face-to-face interaction. That’s why we’re back with a bang in 2022 with Hero Conf Austin and London! We invite you to join us for our inclusive conference, where you’ll leave feeling inspired, invigorated, and ready to return to the office with an abundance of ideas and tactics …

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Microsoft partners with Shopify to help retailers expand their reach

With the updated Microsoft Channel app “Shopify merchants can easily connect with shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks,” says the latest announcement from the company. Currently available in the U.S. and Canada, the Microsoft Channel app within Shopify allows businesses to show up automatically in the …

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Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp

Eighty-five percent of temporarily closed businesses in the U.S. since the onset of the pandemic have reopened as of September 30, 2021, according to Yelp. Overall new business openings nationwide have flattened out, despite the leisure, hospitality and beauty industries driving growth. And, consumer interest in nightlife, fitness and entertainment has largely exceeded 2019 levels. …

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5 Tips To Running A Successful Google Ads Campaign This Black Friday

Autumn is well and truly here! The days are getting shorter, the wind is colder and Black Friday will soon be upon us. Over the years, Black Friday has become an increasingly important event for retailers and marketers alike. For PPC marketers, this means higher budgets, higher targets, and higher returns. But with this increase …

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