Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges
Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the company announced Tuesday. Previously ineligible campaigns can be forecasted using past performance. Image: Google. Performance Planner’s new features. The updates include: The ability to add previously ineligible campaigns by using past performance …