Month: November 2021

Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the company announced Tuesday. Previously ineligible campaigns can be forecasted using past performance. Image: Google. Performance Planner’s new features. The updates include: The ability to add previously ineligible campaigns by using past performance …

Google Performance Planner adds support for ineligible campaigns, secondary metrics, “Suggested changes” and specific time ranges Read More »

Online consumer spend in the U.S. came in at $5.1 billion on Thanksgiving Day, showing flat YoY growth, and Black Friday generated $8.9 billion, which is slightly less than the $9 billion it generated in 2020, according to Adobe. Thanksgiving weekend sales also failed to outperform last year’s figures, although consumer spend is expected to …

Cyber Week may be giving way to Cyber Month, according to Adobe Read More »

Microsoft Bing Page insights is now live in the Bing search results for search results snippets, the company announced Tuesday. Users will see a lightbulb icon on the right-hand side of the search results that provides more details about the search result. Page insights “provides summarized insights from a page on your search results so …

Microsoft Bing launched Page insights Read More »

Google’s John Mueller has confirmed that a bug prevented Google from crawling for the AMP cache between November 11, 2021 and November 17, 2021. The bug has since been resolved. Google confirmed. “We saw that crawling for the AMP cache had slowed down for some sites,” a Google spokesperson told Search Engine Land, “This bug …

Google had a crawling issues that impacted some sites Read More »

Google’s mobile-first indexing deadline is no longer a deadline and it decided to leave the “timeline open for the last steps of mobile-first indexing,” John Mueller of Google said on the company blog. Previously, Google postponed the deadline from September 2020 to March 2021, and that deadline came and past. No timeline. Now, Google said …

Google drops its mobile-first indexing deadline, leaves it open-ended Read More »

Beginning on March 1, 2022, Google AdSense’s Matched content widget will only show ads, the company announced Wednesday. To go along with the change, Google is also rebranding Matched content as “Multiplex ads.” What’s changing. Launched in 2015 as a free recommendation service that enables sites to promote their own content, along with ads (which …

Google AdSense’s Matched content widget will only show ads starting on March 1, 2022 Read More »

“COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of local search at LOCOMOTIVE Agency, in her session at SMX Next, “which means that search engines, businesses and marketers had to pivot to meet those demands and needs.” The events of 2020 have changed how local businesses operate …

How marketers can adapt to Google’s local SEO changes Read More »

Google’s Discover feed presents mobile users with a stream of content based on the user’s interests. For publications that have managed to get their content featured in it, the Discover feed can drive substantial traffic — but, unfortunately, “there’s no way to create content that explicitly targets Discover’s interest matching,” John Shehata, VP, global audience …

6 tactics to rank better in Google Discover Read More »