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Day: November 1, 2021

November 1: The latest jobs in search marketing

Senior Mobile App Marketing Manager @ Square (USA remote) Salary: $140k-$160k/yr (total compensation) Own US and International Mobile App Marketing strategy, planning, and execution Develop and deliver marketing experiments and programs to drive mobile app conversions and revenue through Google UAC and Apple Search Ads Product Manager, SEO @ USA TODAY Network / Gannett (USA …

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Real-Time Bidding and How it is Transforming Digital Marketing

Real-time bidding (RTB) has been gaining traction as programmatic advertising gains momentum. In fact, most ad tech platforms today have enabled RTB. It is, therefore, important that digital marketers understand what it is and how they can use it to improve their marketing endeavors. To understand RTB, let’s start with exploring the first-generation exchange model. …

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