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Month: December 2021

Google Search Console products rich result report error handling updated

Google has made a change to the rich result reports for product structured data on December 28, 2021. This rich results report is viewable in Google Search Console and the change may result in the number of product entities and issues being different from previous days. What changed. Google said the search company “changed the …

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Google Merchant Center allows retailers to save product filters

The ability to save product filters has been spotted in Google Merchant Center. We’ve reached out to Google for more details about this feature but have not received a response at the time of publication. A screenshot of product filters in Google Merchant Center. Image: Kirk Williams. Tip of the hat to Kirk Williams of …

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Are PPC Ads Counting Google Organic Backlinks?

Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection …

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Google Search Console testing announcement bar

Google is testing a new announcement bar or tab at the top of the Google Search Console interface. The bar does not yet seem to function properly but has three levels of announcements depending on the urgency of the information. Types of announcements. Google Search Console shows these three types of announcements bars: Informational announcement …

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

In 2021, SEOs faced a flurry of Google updates (including the highly anticipated yet possibly-overhyped Page Experience update), new search results page features like continuous scrolling and countless other updates that could potentially affect visibility for their brands — all while operating amid the second year of the COVID pandemic. From core updates and title …

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Responsive Search Ads: What is the new default in Google ads?

Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad format called Responsive Search Ads for relevant search results. …

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Google Ads issue affected a significant subset of users, now resolved

Google has confirmed an issue with Google Ads that is “affecting a significant subset of users,” the company posted on the Google Ads status dashboard. Google updated the dashboard to say the issue is now resolved. The notice. Google posted at 3:22pm ET “we’re aware of a problem with Google Ads affecting a significant subset …

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PPC 2021 in review: Privacy and automation force advertisers to adapt

In 2021, PPC professionals navigated changes in keyword match types and automated bidding, scratched their heads at the prospect of a future without third-party cookies and navigated their role in an increasingly automated industry. Prompted by the vision that platforms, like Google, have for their services as well as increased concern over user privacy, these …

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Web Accessibility and Compliance: Essential for Users, Good for SEO

The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible.  In the early ‘90s, brands …

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