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Month: January 2022

Recommendations roll out to Discovery campaigns

Google Ads has added recommendations to Discovery campaigns, the company announced Monday. In addition, the ability to automatically apply recommendations has rolled out to manager accounts and the platform is also adding more recommendations for Video campaigns. Why we care. Recommendations may help you troubleshoot your campaigns or identify opportunities for greater efficiency. However, advertisers …

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Changes to BMM keywords – What we have seen so far and tips for 2022

An introduction to BMM keyword changes For those that aren’t aware, in February 2021, Google Ads began the phase-out of broad match modifier (BMM) keywords – pushing the removal of these from accounts and expanding the targeting capabilities of phrase match to facilitate the losses. Moving forward to July 2021, the change had completely been …

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Google merges its SafeSearch help information into a single new document

Google has published a new help document for SafeSearch that merges together all of Google’s SafeSearch details into one larger help document. This new document explains how SafeSearch works, adds some troubleshooting but the overall guidance of SafeSearch has not changed. What is SafeSearch. SafeSearch is Google’s adult content filter that aims to filter out …

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‘Untitled’ search results sending users to spam sites, Google ‘working on it’

Google search results have been showing an “Untitled” title tag for some sites over the past 3 days. People who click on those sites are being sent to spam sites, according to postings from users on Hacker News and Reddit. ‘Untitled’ Google results. Here’s what a Hacker News user posted: “Over the last few days …

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Messy SEO Part 6: Pillar pages and topic clusters

Messy SEO is a column covering the nitty-gritty, unpolished tasks involved in the auditing, planning, and optimization of websites, using MarTech’s new domain as a case study. This installment of “Messy SEO” details my process of working with our marketing, content and development teams to further clean up the search engine results pages for MarTech. In Part …

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Gmail campaigns to stop running on June 28, 2022

Google has announced that dedicated Gmail campaigns will no longer run as of June 28. The company notified affected advertisers about this change via email on January 18. You may also see the announcement within your Google Ads interface (shown below). The “Learn more” link in the screenshot above points to the “About Discovery campaigns” …

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Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent. The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing …

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be asking, “Why is this even news?” Well, the recent Google Ads video “Expert Series: Welcome to 2022” had many folks (myself included) confused as to the future of non-value bidding …

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