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Month: February 2022

New business openings nearly match pre-pandemic levels, Yelp says

New business openings in year two of the pandemic were only 1% down from the year before the pandemic (2019), according to Yelp’s COVID-19 Second Anniversary Report. Demand for socially distant/outdoor options also remains above pre-pandemic levels for dining and other activities. New business openings in years one and two of the pandemic. Image: Yelp. …

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LinkedIn launches podcast network aimed at professional audiences

LinkedIn is piloting its own podcast offering, known as the LinkedIn Podcast Network. The pilot program will include shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team. A few podcasts from the LinkedIn Podcast Network. Image: LinkedIn. Why we care. There is a …

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IndexNow integrations grow as Bing says ‘millions’ of sites are using it

Microsoft made a few announcements this week on the Bing webmaster blog around more software providers adding support for IndexNow leading to millions of sites using IndexNow since its launch in October 2021. Part of these announces have that Duda, All in One WordPress SEO plugin and Rank Math SEO plugin all added IndexNow integration …

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Lookback: Google launched the Panda algorithm update 11 years ago

It was 11 years ago today that Google announced an algorithm update that had a massive and far-reaching impact on SEO for years to come. Here’s a complete history of the Google Panda algorithm update. What was the Google Panda update? Google Panda was a major algorithm update that impacted search rankings for 11.8% of …

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Google Ads latency issues and error messages within advertiser console

Over the past few hours search marketers have been complaining about slowness, errors and other unexpected issues within the Google Ads advertiser console. Google has posted a status update just now confirming “affected users are able to access Google Ads” however they may be “seeing error messages, high latency, and/or other unexpected behavior.” The confirmation. …

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New Google Shopping experience scorecard

Google is notifying Google Merchant Center merchants of a new program called the Shopping experience scorecard. In short, Google is telling these merchants that if they provide an “excellent customer experience” Google will in turn reward those merchants with “a boost in rankings,” “a badge” and “other benefits that will help consumers find your business,” …

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Core web vitals vs. page experience: How they are different

The phrases “page experience” and “core web vitals” are often used interchangeably, but they actually refer to two separate sets of website metrics. “Core web vitals is a set of three metrics that are part of the overall page experience search signals that went live in 2021,” Diane Kulseth, senior SEO consultant at Siteimprove, said …

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Google Display Network Vs. Google Search Network: Which One is Better for Maximum Brand Awareness

Let’s get this out of the way first. The display network and the search network are both helpful in increasing brand awareness. Both tools can reach target audiences. But the question is, which one is better in branding campaigns? Is it the display network or the search network?  You can achieve massive success in brand …

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