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Month: March 2022

How paid search marketers can address brand measurement challenges and grow in their careers

Climbing the corporate ladder isn’t always the most straightforward process, especially for paid search marketers. Professionals seeking to grow their careers need to map out a path, accounting for their unique roles within their organizations. “The most important thing is to look at your current position,” said Pascal Skropke, CMO of Design-Bestseller, at SMX Next. …

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AIOSEO WordPress plugin integrates Microsoft Clarity

The latest version of the AIOSEO (All in One SEO) WordPress plugin (4.1.9) adds integration with Microsoft Clarity. Clarity is Microsoft’s free analytics tool that provides insights into on-site user behavior. Clarity’s dashboard shows a visual overview of user behavior. Then you can dive deeper into heatmaps (to see where users interact most often and …

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Three Tips to Combine Paid and Organic Search Marketing Strategy

The SERP (Search Engine Results Page) is complex. Website links are surrounded by images, videos, shopping results, knowledge panels, “people also ask” results, local listings, and probably a dozen more experimental features Google and Microsoft are testing this week. The good news is that marketers can optimize every SERP asset via either paid or organic …

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Facebook warns publishers to avoid ‘watchbait’ tactics

Every couple of years, Facebook has tried its best to crack down on clickbait in the Feed. Now Meta, Facebook’s parent company, is warning marketers to avoid a new tactic they call “watchbait.” What is watchbait? According to Facebook, watchbait is video content that “intentionally withholds information, sensationalizes content, or misleads viewers into watching or …

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Google Search rolls out a more visual search interface on mobile with grid format

Google has rolled out a new mobile search interface that allows for a more visual look at some search results. A Google spokesperson told us this new interface helps “surface relevant information related to an image, so users have a deeper understanding of the results they’re seeing.” Mobile only. The new interface is currently live …

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Enterprise SEO: Lessons from 20 years in the trenches

Technical search engine optimization (SEO) for large enterprise companies is much different from traditional SEO because they often have complex, advanced infrastructure along with numerous integrations and dependencies. SEO professionals seeking to work with enterprise clients should be adept at technical SEO and require overlapping competencies in related disciplines. But here’s the problem. SEO experts …

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Google Search adds booking and appointment availability for healthcare providers

Google announced it will now show you some healthcare providers appointment availability and give you the ability to book an appointment directly through Google Search. This currently only works in the US and it seems to be limited to one pilot private, MinuteClinic at CVS, but Google hopes to expand this to additional providers in …

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