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Month: April 2022

Bingbot user-agent change coming in the Fall of 2022

In 2019, Microsoft Bing announced new Bingbot user-agent names that fit better with its evergreen Bingbot crawling and rendering service. Microsoft’s Fabrice Canel has now said that by the Fall of 2022 the old user-agent will stopped being used and the search company will transition to the new user-agents fully. Old user-agent. Microsoft said it …

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Performance Max campaigns gain New Customer Acquisition goals

Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous customers. Additional changes have also been announced to help advertisers identify high-level insights …

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Google adds nine policies to three-strike Ads system

Google has added nine new policies to its three-strikes system that punishes advertisers who don’t follow the rules. The three-strikes system was announced in July. Testing then began in September. When the program was announced, Google said they planned to include more policy types to avoid. Now they have announced nine additional policies.  When this …

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How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks

In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business online. Mobile ad fraud is piggybacking. Because mobile ad fraud can be so well-disguised within legitimate data, it’s difficult to say exactly how widespread it is. Estimates on fraud …

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Google unveils a simpler way for European users to reject cookies

Google is making it easier to reject all cookies on search and YouTube in Europe. These changes will begin in France before expanding to the European Economic Area, the UK and Switzerland.  Visitors who are signed out or in Incognito Mode will be presented with a choice to either reject or accept all cookies via …

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4 technical SEO tasks that are critical to organic success

“Driving revenue and awareness from search relies on your website health — today’s success in organic search is about a lot more than just keywords and content,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It demands technically sound websites in today’s marketing landscape.” “Over a longer timeframe, the technical …

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Brave Search adds Discussions to search results

Privacy-focused search engine Brave Search is adding conversations from forums to its results with a new feature called Discussions. It is now available for desktop and mobile.  Why Brave Search created Discussions. Brave said the goal is to provide more conversations around topics. Whereas websites have one point of view, a site like Reddit offers …

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