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Month: May 2022

SEO reporting to impress: How to successfully report your SEO process, efforts and result

None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago.   However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. …

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The Ultimate Guide to Paid Marketing for B2B

Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc.  For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple …

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4 elements of good content, according to Google research 

Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Google wanted to find out how viewers determine the quality of content.  Why we care. While the findings of Google’s research are geared toward visual content (specifically: YouTube), the broad lessons can be …

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10 Solutions You’ll be Walking Away with from Hero Conf London 2022

One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with …

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Webinar: Overcome third-party data challenges for CX success

A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join seasoned experts from Redpoint Global in a live webinar and learn how you …

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Five Crucial Aspects of the Most Popular PPC Ad Platforms

Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world of paid media, navigating your …

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Google launches video health tools to help publisher monetization

Maximizing the return on video inventory is a problem likely to be found at the top of most publishers’ lists. Help is on the way for those using Ad Manager thanks to new video specific tools from Google. The new features are part of the Programmatic Video Health Tools and real-time video reporting, both with …

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New mobile Google ad experiment puts favicon in-line with display URL

Google has confirmed that the search company is experimenting with a new Google Ads label display, this was after this has been spotted in the wild by some in the industry. The test includes different verbiage like “advertisement” and “sponsored” above mobile search ads, instead of just saying “Ads.” In many cases, the site’s favicon …

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