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Month: May 2022

Google now allows virtual food brands to have Google Business Profiles

Google has updated its Google Business profile guidelines page under the “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with “conditions.” One of the more popular virtual food brands is MrBeast Burgers, a popular YouTube creator has deals with local burger shops to sell his own branded burgers …

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The Ultimate How-to Guide on Google Ads A/B Testing

Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others.  We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding …

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LinkedIn changing feed, will show less low-quality content, polls

LinkedIn is now reducing the visibility of several types of content in its feed, including polls and engagement bait. Here’s what LinkedIn announced it is changing.  Less “low-quality content.” Any posts that explicitly ask for or encourage engagement, such as comments or reactions, will have less visibility in the feed. LinkedIn said users find these …

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Accelerate customer journey automation with this CDP roadmap

Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving …

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Google removing support for some video and image sitemap extension tags

On August 6, 2022, Google will no longer support some video and image sitemap extension tags. Gary Illyes from Google said it is removing support for those sitemap extension tags to simplify sitemap extensions and to help “reduce complexity of your codebases” by making sitemaps “less cluttered in general.” What is being removed. The following …

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How to analyze your SEO competitors and find opportunities

Understanding your competitors can give you tactical insights to help you discover opportunities. Before competing, athletes spend many hours understanding weaknesses to exploit and finding possible gaps in the playing field. Your digital marketing should come with the same level of insight and analysis. Identifying and reviewing your competitors can help you come up with …

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BlueConic named a leader in IDC MarketScape CDP Vendor Assessment

A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer behaviors are accelerating the need to seek out new sources of revenue, data and/or competitive advantage. A customer data platform (CDP) like BlueConic has become an essential technology in enabling …

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