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Month: June 2022

Virtual environment optimization (VEO) is coming. Ready for it?

Virtual reality (VR) and augmented reality (AR) will impact the future of marketing. Optimizing for the future of virtual marketing demands a name, which I am calling virtual environment optimization (VEO). Today, we’re already starting to see the building blocks – and optimization potential – for this new technological world with the metaverse. What is …

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Core Web Vitals scores improving for top-ranked sites

Organizations have been investing resources into improving their Core Web Vitals scores, according to new research.  Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail.  Core Web Vitals, one year later. It’s been just over a year since …

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TikTok commits to updating ad policies to better align with EU rules

Following discussions with the Commission and network of national consumer protection (CPC) authorities, TikTok has agreed to implement regulations around promoting alcohol, cigarettes, and ‘get rich quick’ schemes. TikTok will also allow users to report undisclosed branded content and flag ads that trick children into making purchases.  New labels for paid ads. The policy will …

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Twitter testing Notes, a long-form content feature

Twitter is testing a new feature that would eliminate the constraints of its 280-character tweet limit and allow users to publish long-form tweets. Twitter confirmed the test via a tweet. When this will become available to all Twitter users? It’s unclear. Twitter noted: “We’re excited for the moment when everyone can use Notes, but for …

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Revamped Google News design goes live with top stories, local news and personalized articles

Google has launched the new version of Google News today on its 20th year anniversary of Google News. The new design, which we caught Google testing a month ago, brings forward Top stories, Local news and personalized picks to the forefront of the Google News home page, Google said. Local news. You can now find …

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How to use Audience manager for better insights and optimization

Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. Google recently announced some significant changes in its targeting lexicon. As …

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Pinterest introduces Idea ads and paid partnership tools

Pinterest has launched a new ad format – Idea ads – and a new partnership tool allowing creators to tag brand partners in their content.  Idea ads. The new Idea ads follow a similar format to Idea pins, which were launched last year. Similarly, Idea ads are an immersive, multi-page format designed for advertisers “to showcase ideas …

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Spotify commits to brand safety for podcasts

Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their …

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