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Month: July 2022

21 PPC lessons learned in the age of machine learning automation

What you’re about to read is not actually from me. It’s a compilation of PPC-specific lessons learned by those who actually do the work every day in this age of machine learning automation. Before diving in, a few notes: These are “lessons already learned.” Things change (the platforms giveth, taketh, and sometimes just plain change …

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8 steps to a successful entity-first strategy for SEO and content

Entity search can be a massive competitive advantage. But you first need to build your entity-based strategy.  This article will cover how to create a robust entity-first strategy to help our content and SEO efforts. Most common challenges search and content marketers face Relevant, topical content, discovery based on customer intent is still the biggest …

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GA4 brings new and familiar concepts to the future of analytics

Many of the same concepts that you may be used to from Universal Analytics exist in Google Analytics 4. There are, however, several new concepts to GA4. This article will detail some familiar and not-so-familiar concepts that GA4 brings to the table. If you’re new to GA4, I’d encourage you to first check out this …

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CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization

Why do you need a guide to conversion rate optimization? Because the ultimate goal for any website owner is to get as many conversions from their website as possible. While it’s nice to have tons of organic traffic, it’s useless if none of these site visitors take the next step and convert into qualified leads …

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Google will automatically switch some advertisers’ attribution models

Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution.  Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch.  What is data-driven attribution. Google announced in September that data-driven attribution would …

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How to Optimize Your Facebook Ad Copy

This blog provides real-life examples and insights from one of our clients in the luxury fashion industry. How can you cut through the noise on a saturated platform? Aside from an increase in competition, ads are, in general, becoming more advanced and innovative, capitalizing on the rapid developments in AR, Chatbots, and Immersive Experiences. However, …

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Six Dangers of Automation in Marketing

The age of automation is here. Whether at the shopping checkout or in the online business world, automation technologies are becoming a standard tool for streamlining workflow and business operations, especially online. In 2020, the digital marketing and advertising industry was worth over 370-billion dollars in the U.S, with more business owners realizing the full …

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