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Month: August 2022

Google’s new helpful content update targets sites creating content for search engines first

Google is about to launch a new and large search algorithm update, called the helpful content update. The helpful content update will target websites that have a relatively high amount of unsatisfying or unhelpful content, where the content has been written for search engines rather than humans. This update, which will start rolling out soon, …

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Lead Scoring: Definition and How to Calculate a Lead Score

Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it’s all about quality over quantity.  That’s where lead scoring comes in. Let’s take a look at what lead scoring is and how you can calculate it effectively. What …

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How to Optimize Your Coworking Contact Page for Better Conversions

If you’re running a coworking business, you know that your contact page is key to your website. After all, it’s the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every lead that reaches your contact page is important, …

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IndexNow attributed for 7% of all new URLs clicked on in Bing in the past month

7-percent of all the new URLs clicked on URLs in Bing Search in the past month were sourced from the IndexNow protocol, Fabrice Canel from Microsoft told Search Engine Land. In fact, IndexNow has grown a lot, with more than 16 million websites that are using IndexNow, they are publishing over 1.2 billion URLs per …

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Webinar: The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform. During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew …

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Maximizing eCommerce and Performance Marketing Activity

The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared …

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