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Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent. The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing …
Microsoft earnings: Search, LinkedIn advertising revenue rise Read More »
If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be asking, “Why is this even news?” Well, the recent Google Ads video “Expert Series: Welcome to 2022” had many folks (myself included) confused as to the future of non-value bidding …
Every week, we feature fresh job listings for search marketers, so make sure to bookmark this page and check back every Monday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. January 24 SEO Director @ Simple Search Marketing (U.S. remote) …
Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet? In short, it’s still difficult …
Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022 Read More »
Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to its full-featured subscription, which costs $4.95 per month. While a worldwide rollout is planned, both subscriptions are currently only available to users in the U.S. Image: Neeva. Why we care. …
Neeva seeks to expand user base with free subscriptions Read More »
A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The issue has been resolved and Google’s ad delivery systems are now working as intended, Google said. Here is the official statement …
Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21 Read More »
Google has a new robots tag for when you use embedded content on your pages named indexifembedded. Google said with this new tag “you can tell Google you’d still like your content indexed when it’s embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.” Why …
With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll …
Use Customer Lifetime Value to Find More of Your Best Customers Read More »
Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to gain traction. Matt Colebourne, CEO of Searchmetrics, used the analogy of a “high street” — the main area of commercial or shopping — to describe the current state of search marketing in his presentation at SMX …
How analyzing search data can improve your decision-making Read More »
Google has updated the recipe schema markup help documents to remove all references to time ranges for food prep, cook time and total time as a supported field type. Now you need to specify a singular time, and no longer provide time ranges. What changed. Google wrote that it “removed guidance about specifying a range …
Google recipe markup now requires specific times, no more time ranges Read More »