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Brent

Hey, ik ben Brent, en ik speel al een lange tijd mee in de SEO scene. Ik ben vooral heel actief in de Amerikaanse markt, en hou dan ook wel van een uitdaging. Ik ben sinds kort aan het uitbreiden binnenin de Benelux, en besluit hier dan ook te oversharen! Wil je meer leren, klik dan op lees meer!

Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent. The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing …

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be asking, “Why is this even news?” Well, the recent Google Ads video “Expert Series: Welcome to 2022” had many folks (myself included) confused as to the future of non-value bidding …

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Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022

Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet?  In short, it’s still difficult …

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Neeva seeks to expand user base with free subscriptions

Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to its full-featured subscription, which costs $4.95 per month. While a worldwide rollout is planned, both subscriptions are currently only available to users in the U.S. Image: Neeva. Why we care. …

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Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The issue has been resolved and Google’s ad delivery systems are now working as intended, Google said. Here is the official statement …

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Use Customer Lifetime Value to Find More of Your Best Customers

With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll …

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How analyzing search data can improve your decision-making

Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to gain traction. Matt Colebourne, CEO of Searchmetrics, used the analogy of a “high street” — the main area of commercial or shopping — to describe the current state of search marketing in his presentation at SMX …

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Google recipe markup now requires specific times, no more time ranges

Google has updated the recipe schema markup help documents to remove all references to time ranges for food prep, cook time and total time as a supported field type. Now you need to specify a singular time, and no longer provide time ranges. What changed. Google wrote that it “removed guidance about specifying a range …

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