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Pay per click

Ad Fraud is Still a Massive Concern Amongst Advertisers in 2022

Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In addition, the Wall Street Journal reported that 28% of all web traffic likely comes from “non-human” bots. Why hasn’t ad fraud been stopped yet?  In short, it’s still difficult …

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Use Customer Lifetime Value to Find More of Your Best Customers

With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll …

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Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting.  One would quickly assume that only brick …

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14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results.  …

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Three Key Facebook Metrics to Understand Ad Performance

My fellow digital marketers – before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads? Out of pure habit. Our creative team never has enough work to do. Because ABT – “Always Be Testing” – amiright? It’s in the contract! We promised our client X new …

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Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade, that intention grew exponentially …

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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book?  Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking …

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