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How to use Audience manager for better insights and optimization

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Google Ads has been changing the definition and functionality of audiences, releasing a series of updates and emails that have seemed both cryptic and confusing. Whether it’s due to data ownership, privacy, attribution, or new campaign types, Google Ads audiences have gotten a facelift. Google recently announced some significant changes in its targeting lexicon. As …

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Spotify commits to brand safety for podcasts

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Spotify has partnered with Integral Ad Science (IAS) to create a brand safety framework for podcasts. The technology will be the first of it’s kind across a digital landscape where safety precautions currently exist for video, but not audio. The technology uses episode-level transcription technology to help advertisers exclude topics that don’t align with their …

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The Art and Science of PPC Account Structures

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With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results.  To state the obvious, Google’s goals are not your goals.   Source: Google Over the last few …

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Google expands financial services verification policy to Australia, Singapore, Taiwan

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Google announced today that it is expanding its Ads Financial Products and Services policy to Australia, Singapore and Taiwan.  Last year Google announced the implementation of measures aimed at verifying the legitimacy of advertisers in the financial services industry in the UK. These measures were added to prevent financial product scams and scammers from exploiting the Google …

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Six Best B2B Cold Calling Techniques That Improve Conversions

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Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products.  However, as the technology develops, many are moving on to modern marketing techniques that require less direct contact with customers. …

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What is your least favorite part of PPC? [POLL]

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Love it or hate it, PPC isn’t going anywhere. At least not for a while. As PPC experts, we get to deal with everything from new platforms, added features, disappearing metrics (we’re looking at you, Facebook), angry clients, privacy issues and baffled relatives who ask “what do you do, again?” For example, doesn’t it just …

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Free webinar: Get a jumpstart with Google Analytics 4

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Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve …

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Google introduces three new travel products for hotels

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Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way to manage and change their rates. What’s new. Earlier this week Google announced three new features to actively open the onboarding process for hotels wanting to list their rates or provide booking links through Google.  Update …

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Google Chrome’s Topics API test going public July 1

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“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits.  Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers and …

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