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Five Crucial Aspects of the Most Popular PPC Ad Platforms

Nowadays, it’s rare to find a business that isn’t trying to bolster its online presence, and PPC platforms often play crucial roles in those digital marketing pushes. However, choosing the right platform to showcase your brand and snag potential leads effectively isn’t always easy. As a newbie in the world of paid media, navigating your …

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The Ultimate How-to Guide on Google Ads A/B Testing

Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others.  We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding …

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Top 5 B2B Link Building Strategies That Actually Work

Similar to building business relationships, effective link-building strategies work. Only that with link-building, you get to improve your website ranking and drive traffic, rather than sign business cheques. According to 92 percent of marketers, link building will remain an essential ranking factor in five years. Therefore, link building is a continuous and relentless process for …

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Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting.  One would quickly assume that only brick …

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14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results.  …

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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book?  Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking …

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Are PPC Ads Counting Google Organic Backlinks?

Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection …

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Web Accessibility and Compliance: Essential for Users, Good for SEO

The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible.  In the early ‘90s, brands …

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