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Tips for Optimizing a Localized PPC Account

Before jumping into the components of a local PPC account and why it matters, we should first define what constitutes a local PPC account. The basic definition is that it targets customers within a specific region. The strategy for localized PPC specifically involves using local keywords and geotargeting.  One would quickly assume that only brick …

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14 Strategies to Promote Your Business Through PPC

Are you getting low-quality traffic through your PPC campaigns?  Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected?  Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results.  …

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Call Tracking, Google Ads, and PPC: What Are They Really Telling You?

What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book?  Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking …

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Are PPC Ads Counting Google Organic Backlinks?

Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other search engines. Even though there is no direct interconnection …

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Web Accessibility and Compliance: Essential for Users, Good for SEO

The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible.  In the early ‘90s, brands …

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Top Five Techniques You Need to know as a Paid Social Expert in 2022

As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue is this initiative going to provide?” The list goes on. Well, I’m here to help! Join me …

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Which Google Display Ad Size Do You Need and Why It Matters

Using Google Ads remains a proven method to drive traffic to your website. A successful Google Ad will entice a potential customer to hit your landing page, where you then have the opportunity to carry them further along the buyer’s journey. After all, if someone is searching for something relevant to your business and they …

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Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising

YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up …

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12 belangrijke PPC-trends om in 2021 te bekijken

Technologie wordt met de dag geavanceerder, waardoor het voor merken noodzakelijk is om volgens de nieuwe trends te functioneren. Door deze nieuwe PPC-trends te begrijpen, kunnen merken en marketeers de concurrentie voor blijven en een betere ROI bieden. Anders zullen bedrijven achterop raken bij degenen die de tijd en middelen hebben geïnvesteerd om de nieuwste …

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