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Microsoft earnings: Search, LinkedIn advertising revenue rise

Microsoft released its earnings report yesterday for its second quarter. In it, we learned that search and news advertising was up 32 percent year over year. LinkedIn revenue was grew by 37 percent. The company lumps together search and news advertising revenue and subtracts traffic acquisition costs (TAC), which is money Microsoft pays to Bing …

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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to sunset in 2022. You may be asking, “Why is this even news?” Well, the recent Google Ads video “Expert Series: Welcome to 2022” had many folks (myself included) confused as to the future of non-value bidding …

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Neeva seeks to expand user base with free subscriptions

Neeva, the ad-free, private search engine co-founded by former SVP of Google Ads Sridhar Ramaswamy, has launched a free basic subscription as an alternative to its full-featured subscription, which costs $4.95 per month. While a worldwide rollout is planned, both subscriptions are currently only available to users in the U.S. Image: Neeva. Why we care. …

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Google Ads issue impacted some Discover and Performance Max campaigns between Jan. 18-21

A technical issue impacted serving of ads on YouTube inventory between January 18 and January 21, 2022 for some Discovery and Performance Max campaigns, a Google spokesperson has confirmed to Search Engine Land. The issue has been resolved and Google’s ad delivery systems are now working as intended, Google said. Here is the official statement …

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How analyzing search data can improve your decision-making

Much like a physical marketplace, the online search environment has both its successful businesses and those that fail to gain traction. Matt Colebourne, CEO of Searchmetrics, used the analogy of a “high street” — the main area of commercial or shopping — to describe the current state of search marketing in his presentation at SMX …

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Google recipe markup now requires specific times, no more time ranges

Google has updated the recipe schema markup help documents to remove all references to time ranges for food prep, cook time and total time as a supported field type. Now you need to specify a singular time, and no longer provide time ranges. What changed. Google wrote that it “removed guidance about specifying a range …

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Google Search Console launches desktop page experience report

With the upcoming Google page experience update coming to desktop, today Google launched a new page experience report for desktop in Google Search Console. “To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s ‘good …

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